It's official! Your DFW AMA chapter was first in the Spring Membership Campaign in our size category in percentage of growth – 12% increase. Make sure to welcome these new members at the upcoming events:
John Bagwell
Nancy Bourne
Shirley Francis
Russell Bohannon
Derrick Sheppard
Andrew Wolf
Sara Posey
Erin Newbrand
Brad Vetter
Jennifer Miller
Gloria Barotta
Larry Farthing
Brandi Connolly
Nicole Hammann
Douglas Holt
Kim Haddad
Eric Garza
Ryan Neal
Karen Truitt
Jenny Dowdy
Thomas Bennett
Jeffrey Taylor
Laura Lambeth
Kristopher Kargel
Marty McGee
Ed Parrish
Herb Ziev
Nancy Hampton
Ben Soderquist
Stacie Bon
Michael Bloom
Angela Weisgarber
Chande McDermind
Sara Lyons
Susan Powitzky
Chris Orzechowski
Kristy Hoover
Michelle Lemire, President
Congratulations to Immediate Past President Paige Johnston and the 2008-9 Board of Directors for running an outstanding Spring Membership Campaign! The Dallas/Fort Worth Chapter had the highest percent growth in membership during the campaign for its size category, which includes the largest chapters of AMA such as New York, Chicago, Atlanta and Houston. This spring we added 90 new Professional members, bringing our total membership to 759. This is almost a 12% increase! For this success, the D/FW Chapter wins an award of $1000 and bragging rights!
We hope you will join us in this success and help us welcome all our new members! We look forward to meeting each and every one of you!
Michelle Lemire President, D/FW American Marketing Association LinkedIn| Twitter
All lasting business is built on friendship. --Alfred A. Montapert
What's on the Menu?
Kim Garlitz, SVP Sponsorship
Want to offer up a generous portion of sales leads and brand awareness to your company? Then, check out our new menu selections for Sponsorship on our website page: http://dfwama.com/ChapterSponsorships. You can choose options from our preset packages or build your own a la carte' style. Opportunities are available for per-event sponsorships and SIG sponsorships as well. Or, we can help whip up a tailored package that is just right for your goals and objectives. When you partner with us, you partner with an organization that is 600+ members strong with ties to the entire Dallas/Fort Worth marketing community. See how the the DFW AMA can be the perfect ingredient for your marketing mix. Contact Kim Garlitz at 469-449-4273 or kim.garlitz@gmail.com. Sponsor. Connect. Grow!
DFW AMA - A Social Network of Marketing Professionals
Jeannie Odza, SVP Community & Media Outreach
How do you tap into the brain trust of DFW's marketing community without leaving your office? Social networking, of course.
How do you become known to this community? By participating! Join us on Twitter, LinkedIn or Facebook and start your own discussion, join in others' discussions, linkyour articles on hot topics, tap into articles on topics of your interest, or just keep in touch.
Shocking News - The DFW AMA Sells Out!!!
Tom Dennis EVP of Programs
I have some good news and some bad news. First the good news - as the quality of our program offering continues to improve, the attendance at our events is increasing and the evaluation survey satisfaction ratings continue to rise. This reinforces our strategy of providing highly targeted content at both Executive Luncheons and Special Interest Group meeting - and that even in a down economy, the programs we offer our members are proving to be of great value to them.
Now the bad news: The increase in attendance means we are starting to sell out events. While that might seem like a great thing for the club, I hate having to turn people away. Talking with AMA Board members from around the country at the spring AMA National Leadership Conference I was reminded how unique the DFW Metroplex is. Many other AMA chapters sell out events weeks in advance – while this market is notorious for not registering until the last minute (and that is not just DFW AMA members, as my counterparts at several other industry associations report the same behavior from their members). As D’ Forman mentions in her article below, the majority of registration to an event takes place during the 48 hours leading up to it.
While I certainly understand the fluidity of everyone’s schedule in these “interesting times”, if there is an event you have your heart set on attending, please pre-register. I would hate to have you miss out because we run out of seats. And if you haven’t pre-registered for an event, I would recommend checking the DFW AMA website to make sure it isn’t sold out before you head to the venue. We will always post on-line when an event sells out during pre-registration.
Thanks to everyone for their tremendous support of our programs - and get ready, we have some great things planned for the year ahead!
Why You Get So Many %^@$ Emails From Us
D' Forman, VP Communications
You might be hovering over that opt out button right now, but wait, if knowledge is power - than you're gonna be Superperson!
Here are the reasons you get emails from us:
1) The national AMA sends out weekly emails regarding webcasts, its own newsletter, special events, etc. Your local chapter has nothing to do with these.
2) The DFW AMA chapter sends out a monthly e-newsletter, plus a weekly Upcoming Events reminder.
3) Members occasionaly send LinkedIn messages, etc., to encourage others to attend upcoming events.
4) You may be getting a reminder for each of the events for which you've pre-registered. There's a box to UNcheck when you register if you do NOT want a reminder email.
We'd like to stop there but...
5) The biggest cause lies with our members' habits. Don't worry, we're not going to give away your secrets. We need to give a "guaranteed" head count to the event venues several days in advance, which means we pay for food even if we don't meet that number. Basically, we guess how many of you are going to show up based on past attendance. When people wait until the last minute to register for events, we panic, and send out more reminder emails. Example - the June 26th Telecom SIG: on Monday before the Friday event we had 30-something registered, but a higher minimum 'guaranteed' to the venue. We got busy promoting it, and by late Thursday afternoon we had 46 registered. With later registrations and walk-ins, we ended up with 75 attendees! Registering early also has lower event fees - a real benefit in this economy.
So, if any of you have any suggestions as to how to get people to pre-register, and do it earlier, we're all ears! You can email me at d@formangroup.com. Believe me, I'd love to have less to do and send fewer emails.
Calendar Events for 3-Aug-09 to 31-Aug-09
Meet 'N' Greet Day: Thursday 6-Aug-09 5:30 PM Location: Urban Crust
1006 E. 15th
Plano, TX
75074
Summary: Join us for an informal evening at the all new Urban Crust in Old Downtown Plano.
Happy Hour Drink Prices and Free Food!
Only cash or checks accepted at the door. RegisterMapquest | Add to Calendar
Healthcare SIG Meet N' Greet Day: Wednesday 12-Aug-09 5:30 PM Location: La Hacienda Ranch (North Dallas)
17390 Preston Road
Dallas, TX
75252
Summary:
Mix and mingle with other healthcare marketing professionals at La Hacienda Ranch during the August 12th DFW AMA Healthcare SIG happy hour. Enjoy happy hour pricing, delicious food and a raffle drawing for prizes (must be present to win).
The DFW AMA Healthcare SIG was created to build a community of healthcare and marketing professionals who are interested in networking with their peers, educating one another on industry trends, and sharing creative marketing strategies. So spice up your Wednesday evening by joining us for the fun networking happy hour where you can get to know the members of the DFW AMA Healthcare SIG.
Ginger Hardage & Dana Williams, Southwest Airlines
Day: Wednesday 19-Aug-09 11:30 AM Location: Brookhaven Country Club
3333 Golfing Green Drive
Dallas, TX
75234
Summary: We are kicking off the 2009/10 chapter year with one of the biggest success stories in Dallas – Southwest Airlines. Join Ginger Hardage/Sr VP Culture & Communications and Dana Williams/Director of Marketing as they talk about building a great company (and brand) from the inside out – and the value of a strong partnership between Marketing and Communications.
They will also talk about Southwest Airlines’ approach to marketing, including traditional vehicles (advertising, newsletters, etc.) and how the company is breaking new ground with Twitter, Facebook, blogging, and one of the top rated websites in the business - southwest.com. RegisterMapquest | Add to Calendar
Day: Thursday 27-Aug-09 11:30 AM Location: Fort Worth Club
306 W. 7th Street
Fort Worth, TX
76102
Summary:
There is no doubt Social Media is changing the way we meet
people, market, advertise, communicate and do business. Perhaps the more intriguing concept is “how do you make it work for your needs?” You may be an executive in a Fortune 100 company, a small business owner or soon to be college grad, and social media can have a completely different face depending on your individual need.
Discover the myths, missteps and advantages of incorporating Social Media into your brand, no matter how large, small, corporate or personal. Learn the crucial steps and guidelines to creating a successful presence so you don’t become the next Social Media Fail Whale. See what others are doing, what has worked and what hasn’t. This interactive session will be the chance to get the answers to the questions that have been stewing in your mind.
Event Takeaways:
Learn how social media can work for your business
What are the next steps for Social Media?
What's coming next?
Mapquest
Add to Calendar
Ginger Hardage & 
Dana Williams, Southwest Airlines
Ben Smithee, Founder, Spych Market Analytics
•
del.icio.us
digg
facebook
E-mail this article to a friend (requires login).
23-Feb-10