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DFW AMA's Special Interest Groups
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Special Interest Groups |
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SIG’s are communities of DFW AMA members who are interested in sharing ideas, knowledge and experience with others in the field. The SIGs are formal groups organized around a common interest area, offering the opportunity for ongoing interaction among professionals.
The value of our SIGs include:
- Presentations by, and discussion with, industry experts that help keep you current with trends in your area of marketing
- A forum of marketing professionals who can help with idea generation or benchmarking ideas
- Internet-based discussion groups that offer opportunities to interact with your peers around the country for concept sharing, learning and networking
- Resources and references when you are searching for information
- Special SIG Meet & Greets hosted by companies in your industry
SIGs meet on a bimonthly or quarterly basis.
Check the DFW AMA calendar for more details on upcoming events, and click here if you'd like to investigate SIG sponsorship opportunities.
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Branding issues, challenges, trends and process. Both B2B and B2C topics will be covered throughout the year. Contact Tom Dennis at BrandExtract for details about meetings and sponsorship opportunities.
This SIG meets at AMS Pictures. Join the Branding & Strategy SIG LinkedIn Group @ Branding & Strategy SIG LinkedIn Group
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Discuss marketing issues and opportunities related to marketing to Urban and Ethnic market segments. Target attendees include large and small companies with product or service offerings designed to reach a multi-cultural market within the United States, marketing consultants and advertising agents serving clients with urban and ethnic customers. Contact Kelly Welborn for information. Join this SIG's LinkedIn Group @ Multi-Cultural Marketing SIG LinkedIn Group
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What is new media and it's effect on the marketing mix will be a key part of this group. Web 2.0 is changing the way we market along with other new technologies. Contact Brian Teague for details and sponsorship opportunities. Join this SIG's LinkedIn Group @ New Media SIG LinkedIn Group
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Discuss marketing issues, resources and tools which are unique to Non-profit organizations. Target attendees: Those working for Non-profit organizations, vendors, agencies and marketing consultants serving the Non-profit market and individuals with an interest in "Cause Marketing". Contact Ann Ranson. for details about the next meeting or sponsorship opportunities. Join this SIG's LinkedIn Group @ Non-Profit SIG LinkedIn Group |
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Research tools & methodology in relation to marketing. This year is focused on ROI and how to communicate ROI internally to justify resources and measure marketing campaign success. Attendees are Research professional from large and small companies, business managers who require research to make decisions and measure effectiveness of marketing efforts and vendors who provide research tools and services. Contact Paul Maynard. You can join the LinkedIn Group for this SIG @ Marketing Research SIG LinkedIn Group
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Building a community of healthcare and marketing professionals interested in networking with their peers, educating one another on industry trends and sharing creative marketing strategies. Target audience: includes marketing professional working in the Healthcare industry, vendors, agencies and marketing consultants serving Healthcare providers and/or companies within the Healthcare industry. Contact Jim O'Gara for details and sponsorship opportunities. Sign up for this SIG's LinkedIn Group @ Heathcare SIG LinkedIn Group |
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Initially, this SIG will focus on helping our members in transition by covering topics that include writing a great resume, personal branding, top interviewing techniques and networking tips. Eventually, topics will range from generational marketing to addressing the skills required to get the top marketing jobs. Target attendees: all members looking to expand their general knowledge. Contact Sheri Jenkinson for details. Join this SIG's LinkedIn Group @ Prof Developlment SIG LinkedIn Group. |
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Providing marketing strategies and support for small and medium- businesses in the DFW region -- those involved in the marketing and communications field as well as those outside the field who need marketing assistance. Target attendees: members are SMB entrepreneurs, SMB marketing professionals, advertising & marketing agencies and technology application providers serving this market. Contact Phil Roth for details. Join this SIG's LinkedIn Group @ Small/Medium Business LinkedIn Group |
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Discuss challenges and opportunities for marketing Telecom & Technology services in today's environment of constant change and blurred markets. Target attendees: members are Marketing Professionals working for wireline, wireless, cable and broadband service providers, technology application providers, marketing consultants and advertising agents serving the Telecom & Technology industry. Contact Doug Ritter for details. Join this SIG's LinkedIn Group @ Telecom SIG LinkedIn Group |
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